PhotaYour Face. Any Scene. Always You.
Generate and edit personalized photos that preserve your identity using Phota on fal.ai. Train a profile from your photos, then generate portraits, edit scenes, and enhance images via a fast serverless API.
Your Identity. Preserved Perfectly.
Photos That Look Like You
Train a personal profile from 30-50 photos. Phota learns your facial features, expressions, and angles, then generates new images that faithfully preserve who you are. No generic lookalikes, no identity drift.
Edit Scenes, Keep the Person
Describe changes in plain language and Phota executes them while maintaining identity fidelity. Swap backgrounds, adjust lighting, change outfits, or fix expressions. Accepts up to 10 input images per request.
Upscale Without Losing Detail
Enhance and upscale photos while preserving facial identity and fine details. Fix low-resolution images, sharpen features, and improve quality without altering who is in the picture.
Generate, edit, enhance, and train
Create personalized photos from text, edit existing images, enhance quality, or train a profile for identity-consistent generation.
Phota's model empowers developers, photographers, and creators with personalized photograph generation and editing.
Phota's model enables personalized photo editing, preserving identity while erasing distractions seamlessly.
Enhance images while preserving identities with Phota
Generate profiles using 30-50 images of a subject with Phota.
Professional headshot
"A professional headshot in a modern office with soft natural window light, wearing a navy blazer, confident smile, shallow depth of field"
Cinematic portrait with environment
"Standing on a rooftop at golden hour overlooking a city skyline, wind in hair, casual outfit, warm cinematic tones, shot on 35mm film"
Travel and lifestyle photography
"A candid photo at a bustling Italian cafe, espresso in hand, natural afternoon light, cobblestone street in the background, documentary style"
Studio portrait with dramatic lighting
"A dramatic studio portrait with Rembrandt lighting, dark background, sharp focus on the face, wearing a black turtleneck, fine art photography style"
How to access the Phota API
The client API handles the request submit protocol. It will handle the request status updates and return the result when the request is completed.
import { fal } from "@fal-ai/client";
const result = await fal.subscribe("fal-ai/phota", {
input: {
prompt: "A professional headshot in a modern office with soft window light, navy blazer, [[profile_id_1]]",
aspect_ratio: "1:1",
resolution: "1K",
},
logs: true,
onQueueUpdate: (update) => {
if (update.status === "IN_PROGRESS") {
update.logs.map((log) => log.message).forEach(console.log);
}
},
});
console.log(result.data);
console.log(result.requestId);
Common questions about Phota
What is Phota?
Phota is a personalized AI photo generation model by PhotaLabs, founded by former Adobe AI researchers. It separates identity from scene, allowing you to generate, edit, and enhance photos that faithfully preserve who you are across any style, setting, or composition.
How does the profile training work?
Upload 30-50 photos of a person via the Create Profile endpoint ($2.90/training). Phota trains a Subject Token that captures facial features, expressions, and angles. Reference this profile in any generation or editing prompt using the profile ID to maintain consistent identity.
Do I need a profile to use Phota?
No. Text-to-image, editing, and enhancement all work without a profile. The profile is optional for when you want identity-consistent results across multiple generations.
What resolutions are supported?
Phota generates at 1K (standard) and 4K resolution. Multiple aspect ratios are supported including 1:1, 16:9, 4:3, 3:4, and 9:16. Output formats include JPEG, PNG, and WebP.
How much does Phota cost on fal.ai?
Text-to-image and editing: $0.09/image at 1K, $0.18/image at 4K. Enhancement: $0.13/image. Profile training: $2.90 per training run. Pay-per-use with no minimums or subscriptions.
How do I get started with the API?
Install the fal.ai SDK (Python or JavaScript), grab an API key from your dashboard, and make your first request in a few lines of code. The API is serverless, so no GPUs to manage. Check the API documentation for all available parameters.
Can I use Phota for commercial projects?
Yes. Images generated through the fal.ai API can be used in commercial projects. Check fal.ai's terms of service for full details on usage rights and licensing.
Get in touch about Phota
Want to learn more about integrating Phota into your workflow? Leave your details and our team will reach out.