fal Agent

Your creative partner across every top image and video model.

Generate consistent assets, render characters that hold across every scene, and maintain style fidelity across every model and modality. fal agent brings your vision to life. Start building.

Your new creative stack

Consistency, creative guidelines, every modality, and a project that remembers multiple sessions.

Persistent memory and context

Start a new session, not a new project.

  • References, decisions, and rejected takes stay attached to the project.
  • Pick a project back up weeks later with context intact.
  • Memory is scoped to the project, so work stays separated.
Three fal Agent project cards with their chats and generated assets

Start building with fal Agent

fal Agent access requires having fal credits which you can use across all fal products: Agent, Playground, Sandbox, or API. Credits roll over every month and never expire.

Pay as you go

Models, API & playground,
pay per use

$0USD/monthNo subscription fee

What's included?

  • Full model catalog, API & playground
  • Buy credits anytime, no commitment
  • Standard pay-as-you-go rates
  • No access to fal Agent

fal Agent Pro

Access to fal agent, monthly
credits, discounted rates

$200USD/monthbilled monthly

Everything in Pay as you go, plus:

  • Access to the fal agent
  • $200 in credits issued every month
  • 5% off UI, sandbox, playground & CLI

Credits are used first, then pay-as-you-go rates. Plan discounts cover UI, sandbox, playground & CLI only. API is always pay-as-you-go.

fal Agent Max

Access to the fal agent,
more credits, bigger discount

$1,000USD/monthbilled monthly

Everything in Pay as you go, plus:

  • Access to the fal agent
  • $1,000 in credits issued every month
  • 10% off UI, sandbox, playground & CLI

Credits are used first, then pay-as-you-go rates. Plan discounts cover UI, sandbox, playground & CLI only. API is always pay-as-you-go.

Enterprise

Access to the fal agent, more credits, bigger discount

Get in touch

Also built for enterprise scale

fal Agent access requires having fal credits which you can use across all fal products: Agent, Playground, Sandbox, or API. Credits roll over every month and never expire.

Model access controls inherited automatically

fal Agent access requires having fal credits which you can use across all fal products: Agent, Playground, Sandbox, or API. Credits roll over every month and never expire.

Budget controls and access management via enterprise contract

Set spend limits and manage who can use which models under your enterprise agreement, with the same billing and reporting you use for inference.

From formed vision to conception

Bring the reference you already have and carry it through every pass.

Character crouching in the generated pose sheet
Character walking away in a three-quarter back pose
Character seated on the floor
Character standing in a three-quarter pose
Character portrait close-up

Six poses of one character, from a single photo

Character
4 steps6 models$4.86

Here's one photo of my character. Build a six-pose reference sheet: front, three-quarter, profile, back, seated, mid-action. Keep her face, wardrobe and lighting identical across all six — the hair colour drifts every time I try this myself. Upscale each to 4K. Then animate the three-quarter pose into a 5-second loop with subtle breathing. Give me a contact sheet and tell me what each step cost.

Original character reference photo
Campaign shot of a model carrying the bag across a field
Close-up of a model resting on the bag
The bag photographed in dry grass at night

A bag, a vision, and a campaign

Film & sound
4 steps6 models$4.86

basics brand called MARLOW, launching one product, the perfect white tee, men's + women's. campaign is "worn in." reference look attached — the b&w one. warm sepia monochrome, hard sun, big grain, soft flare, super tight intimate crops. think buck mason / early calvin klein, shot on film. lock that as the grade for everything. need 12 shots, 6 men's 6 women's, mixed crops. product has to be accurate to the flat — crew neck, boxy, no logo anywhere. then pull three verticals of the best one for paid social. print res on the finals.

Product reference photo of the bag
Macro keyframe of a watch movement

A cinematic scene from two keyframes

Character
4 steps6 models$4.86

30-second spot for a new running shoe. An urban runner finds their flow at dawn — empty streets, wet asphalt, first light through the overpass. I don't have any footage or stills, just this. Board it first so I can see the beats, then animate the strongest ones. Same runner and same grade all the way through. I need a voiceover and something under it.