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Our bet on creativity and culture

By 
Team fal
•
November 2026
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Yesterday we announced our Series E, led by Sequoia Capital, and Series F, led by Bessemer Venture Partners. A large part of our growth for this year has been our decision to also bet big on creative and cultural industries and spaces.

In creative industries (film, advertising, games, music and design) image, video and audio models are now part of production: storyboards, previs, campaign assets, game art, finished shots. In cultural industries (sport, music, fashion and entertainment) the same models are changing how people interact with an experience and teams they follow, from content made for a single game night to work made with an artist for their fans.

The decisions about what this work should look like are made by the people who create cultural moments and the audiences who receive it. We want those people close to fal, as customers, as partners, and now as investors.

PLUS Capital and a select group of investors from their collective of artists, athletes, and cultural leaders join the latest combined round. We’re so excited to announce that Joe Burrow, Dak Prescott, Klay Thompson, Logan Webb, and Shaun White are part of the fal ecosystem as investors.

Over the next year we will continue to explore unique creative partnerships and will be engaging in projects that push the boundaries of what it means to create.

More to come in 2027.

The monthly letter.

Each issue carries a short letter, one film from Screening Room, one essay from Articles, a brief line on anything from On the Record.
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