Your full stack for generative media
Access the world's best generative media models through one API, with fast inference, training, and the infrastructure to take them to production.
Explore fal Worlds
Trusted by over 2,500,000 developers and leading companies.
Access, deploy and train generative media models.
Explore 1500+ state of the art generative media models
Choose from 1,500+ production ready image, video, audio and 3D models.
Why choose fal?
Lightning-fast inference for diffusion models
fal Inference Engine™ is up to 10x faster. Scale from prototype to 100M+ daily inference calls with 99.99% uptime and zero headaches.
Built for developers
Use our unified API and SDKs to call hundreds of open models or your own LoRAs in minutes. No MLOps, no setup — just plug in and generate.
import { fal } from "@fal-ai/client";
const result = await fal.subscribe("fal-ai/fast-sdxl", {
input: {
prompt: "photo of a cat wearing a kimono"
},
logs: true,
onQueueUpdate: (update) => {
if (update.status === "IN_PROGRESS") {
update.logs.map((log) => log.message).forEach(console.log);
}
}
});
Built for enterprise scale
fal powers production AI workloads for leading enterprises and the world’s fastest-growing companies.
SOC 2 & enterprise compliance
fal is SOC 2 compliant and ready for enterprise procurement processes.
Usage-based or reserved pricing
Scale on-demand or with guaranteed capacity.
Forward-deployed generative media experts
Collaborate with our Applied Machine Learning Engineers for customized solutions.
Private model endpoints
Deploy and serve your own models securely.
Built
with
fal
,
“
FLUX 3 Max is a great example of what that looks like. fal took our model and customized it for the developers and enterprises on their platform. That’s the kind of collaboration FLUX was designed for.
Robin Rombach
CEO
Black Forest Labs
“
fal's platform has been instrumental in accelerating our AI innovation journey. We love the flexibility of the platform and the extensive model offering."
Morgan Gautier
Head of Gen. AI Experiences
Canva
“
fal powers 40% of Poe's official image and video generation bots. The fal team is one of the fastest-moving organizations we work with.”
Adam D’Angelo
CEO
Quora
loved
by
all.
all.
Build, deploy, and train on fal.
From accessing the latest models to running production inference and training at scale, fal gives you the infrastructure to build generative media.