Background

Layer is the one-stop creative platform for game studios, with more than 400 AI models in one workspace for game art, playables, video ads, and marketing creative. Take-Two, Zynga, King and 300 other studios use Layer to ship on-brand content at the pace live games demand.

The Challenge

Every format a studio asks Layer for depends on having the right model. A playable ad, a localized campaign, and a set of 3D assets each draw on different image, video, 3D, and audio models, and new ones arrive constantly. Layer started on its own GPU clusters, which ran at low utilization and turned every new model into an infrastructure project for a small team.

The Solution

With inference on fal, a new model reaches Layer's studios within 24 hours of a request. That speed is what let Layer grow beyond game art. Playables built from a store link or gameplay clip, campaigns spun out of a single key art, and trailers cut from existing game assets all combine several models, and each new one is in Layer's workspace as soon as it launches.

“We credit our switch to fal in our ability to build the best product for gaming while having the lowest amount of money raised and the smallest team. The agility is everything. fal let us compete with providers much bigger than us and still win.”

Volkan Gurel, CEO and Co-Founder, Layer

The economics changed too. Inference runs 2x faster than on Layer's in-house clusters at 30% lower cost, which matters when a studio generates dozens of ad variations to find the one that performs. And instead of operating GPUs, Layer's engineering team focuses on the Layer platform.

“We don’t want to manage GPUs. We want to solve business use cases for game studios. fal enables us to stay focused on that mission.”

Volkan Gurel, CEO and Co-Founder, Layer