The New Original

Created for fal’s Generative Media Conference 2026, The New Original is a film by Claire Shin, Art Director at fal, with sound by Yuta Endo. It introduces this year’s theme: the shrinking distance between a creative idea and what it takes to make it. Claire generated every shot, carefully directing the composition, camera movement, and visual details through her prompts. Watch the film, then explore the shots to see the work behind each frame.