Startup ProgramCredits that grow as you do
For startups with real traction or venture backing. Start with $1,000 in credits and grow to $5,000 as your usage scales, plus perks from our partners to help you build the rest of your stack.
Start at $1,000. Grow to $5,000.
Every approved team starts with the Startup pack. Once your monthly spend on fal crosses a threshold, reach out to us and we'll add more credit on top — based on your fal spend, not your total gen-media spend elsewhere. Already scaling when you apply? We can start you at the matching pack right away.
The default entry point for every approved team.
Where every approved team startsMore headroom as your product gains traction and your usage grows.
Unlocks at $1,000/mo on fal · +$1,500 added on requestFull runway for teams scaling generative media in production.
Unlocks at $2,500/mo on fal · +$2,500 added on requestMore than credits
Startup Program members unlock perks from fal's partners, so the rest of your stack is covered too. Perks come bundled with your acceptance.
For teams building seriously
The Startup Program is for companies that can show they're building at scale, through traction or funding.
- You have a proven track record: real users, meaningful traction, or revenue, or
- You're VC-backed, raised from an institutional investor
- Earlier than this? The Builder Grant Program is built for you
- A short intro call is usually part of approval, so we can size your credits and point you to the right models
- Open to teams based in Europe & Asia
- One application per company every 3 months; no reselling or transferring
- Referrals from our partners carry real weight in how we review and size grants
Referred by a fund we work with?
We partner with leading VCs and ecosystem funds. If one of them backs you, use their referral code. Partner-referred applications are prioritized in review.
Questions, answered
How is “usage on fal” measured for bumps?
It's based on your monthly spend on fal specifically, not your total generative-media spend across other vendors. Once you cross a threshold, reach out to us and we'll apply the pack bump — no re-application needed.
Can I start at a higher pack right away?
Yes. If you already meet a volume threshold when you apply ($1,000/month for Scale, $2,500/month for Growth), we can start you at that pack instead of the $1,000 entry level.
Do I need to be VC-backed?
No. A proven track record also qualifies. Real users, meaningful traction, or revenue can be enough. VC backing is one path in, not the only one.
What perks are included?
Startup Program members unlock perks from fal's partners, bundled with your acceptance. (The partner list and offers are being confirmed and will be announced soon.)
What does a partner referral code do?
Each VC or ecosystem partner has a unique referral code. Entering it prioritizes your application and carries real weight in how we review and size your grant.
What if I'm earlier-stage?
Yes. The Builder Grant Program offers $25–$250 in credits with fast, flexible approval for bootstrapped and indie builders.
Tell us where you're headed
Share your traction or funding and how you plan to use fal, and our team will get back to you.
Tell us where you're headed
Share your traction or funding and how you plan to use fal, and our team will get back to you.
Startup Program Application
Credits are applied to your fal account, so create a free account or sign in if you haven't yet.