Your creative agent for end-to-end image and video creation
fal agent picks the right model, writes the prompts, keeps your characters consistent, and delivers finished assets. Your team reviews and approves every step.
Create consistent media assets every time
Generate consistent assets, render characters that hold across every scene, and maintain style fidelity across every model and modality.
Persistent memory and context
Start a new session, not a new project.
- References, decisions, and rejected takes stay attached to the project.
- Pick a project back up weeks later with context intact.
- Memory is scoped to the project, so work stays separated.
Save on fal Agent with monthly credits
Pay as you go, or choose a monthly credit plan to save on usage. Credits roll over and can be used across fal.
For solo creators exploring ideas and making images and short videos for personal projects.
What's added:
- Credits roll over each month
- $50 in credits every month, usable across all of fal
- Standard rates for fal Agent
For freelancers and small teams creating social content, product visuals, and client campaigns.
What's added:
- Credits roll over each month
- $200 in credits every month, usable across all of fal
- 5% off fal Agent credits
For agencies and production teams creating campaign variations and delivering assets at scale.
What's added:
- Credits roll over each month
- $1,000 in credits every month, usable across all of fal
- 10% off fal Agent credits
Enterprise
Contact sales for
custom credit pricing.
For organizations running media production across teams with custom credit volume and pricing.
What's added:
- Credits usable across all of fal
- Custom monthly credit volume
- Custom discount rates
Credits can be used across fal, including the API. Plan discounts apply to eligible fal Agent, UI, Sandbox, Playground, and CLI usage; API usage remains at standard rates. Downgrades and switching to pay as you go take effect at the end of the current billing period. Upgrades may charge the difference immediately. Changing plans does not affect credits already in your balance.
Fal agent is enterprise ready
Teams can utilize the same capabilities with the controls their work requires: shared projects, brand consistency, and provenance on every asset.
Model access controls inherited automatically
Determine which models you want your team to use and manage access with specific controls.
Budget controls and access management via enterprise contract
Set spend limits under your enterprise agreement, with the same billing and reporting you use for inference.
Run fal agent from platform of your choice
Call it from your code, run it from your terminal, or let your coding agent drive it.
Programmatic runs via API and CLI
Start a run from your code or one terminal command, using the same API key you already use for inference.
Drop-in MCP server for your coding agent
Connect it once and the agent you already code in can generate and edit media without leaving your editor.
From formed vision to conception
Bring the reference you already have in mind and iterate to final vision.
Six poses of one character, from a single photo
Here's one photo of my character. Build a six-pose reference sheet: front, three-quarter, profile, back, seated, mid-action. Keep her face, wardrobe and lighting identical across all six — the hair colour drifts every time I try this myself. Upscale each to 4K. Then animate the three-quarter pose into a 5-second loop with subtle breathing. Give me a contact sheet and tell me what each step cost.
A bag, a vision, and a campaign
brand campaign for SYSTEME, launching the 00 duffel in black leather. grade off the attached reference. cold, flat light, big grain, shot on film. lock it for everything. 12 shots, mixed crops, on figure and product-only. logo accurate to the flat, nothing else on the bag. three verticals for paid social, print res.
A cinematic scene from two keyframes
30-second scene for a heritage watch brand. I have two keyframes, the movement of the watch mechanism and the watchmaker, deep in his creative flow. Board the in-between beats, then focus down on the inner mechanism of the watch. Same grade all the way through, plus voiceover and provide score