fal Agent

Your creative partner across every top image and video model.

One agent for your whole production, from first frame to final delivery.

Create with context

Generate consistent assets, render characters that hold across every scene, and maintain style fidelity across every model and modality.

Persistent memory and context

Start a new session, not a new project.

  • References, decisions, and rejected takes stay attached to the project.
  • Pick a project back up weeks later with context intact.
  • Memory is scoped to the project, so work stays separated.
Three fal Agent project cards with their chats and generated assets

Start building with fal Agent

Access fal Agent by adding on fal credits, which you can use across fal.

fal Agent Pro

$200/mo

What's added:

  • Access to fal Agent
  • $200 in credits every month, usable across all of fal
  • 5% off UI, Sandbox, Playground & CLI

Cancel anytime. Credits are usable across every fal product, spent before pay-as-you-go rates, and roll over each month. Discounts cover UI, Sandbox, Playground & CLI; API is always pay-as-you-go. Previous purchased credits are unaffected.

fal Agent Max

$1,000/mo

What's added:

  • Access to fal Agent
  • $1,000 in credits every month, usable across all of fal
  • 10% off UI, Sandbox, Playground & CLI

Cancel anytime. Credits are usable across every fal product, spent before pay-as-you-go rates, and roll over each month. Discounts cover UI, Sandbox, Playground & CLI; API is always pay-as-you-go. Previous purchased credits are unaffected.

Enterprise

Existing customers
get automatic access.

Get in touch

What's added:

  • Access to fal Agent
  • Custom monthly credit volume
  • Custom discount rates

What enterprise teams need

Teams can utilize the same capabilities with the controls their work requires: shared projects, brand consistency, and provenance on every asset.

Model access controls inherited automatically

Determine which models you want your team to use and manage access with specific controls.

Budget controls and access management via enterprise contract

Set spend limits under your enterprise agreement, with the same billing and reporting you use for inference.

Also built for your pipeline

Call it from your code, run it from your terminal, or let your coding agent drive it.

Coming soon

Programmatic runs via API and CLI

Start a run from your code or one terminal command, using the same API key you already use for inference.

Coming soon

Drop-in MCP server for your coding agent

Connect it once and the agent you already code in can generate and edit media without leaving your editor.

From formed vision to conception

Bring the reference you already have in mind and iterate to final vision.

Character crouching in the generated pose sheet
Character walking away in a three-quarter back pose
Character seated on the floor
Character standing in a three-quarter pose
Character portrait close-up

Six poses of one character, from a single photo

Character
4 steps6 models$4.86

Here's one photo of my character. Build a six-pose reference sheet: front, three-quarter, profile, back, seated, mid-action. Keep her face, wardrobe and lighting identical across all six — the hair colour drifts every time I try this myself. Upscale each to 4K. Then animate the three-quarter pose into a 5-second loop with subtle breathing. Give me a contact sheet and tell me what each step cost.

Original character reference photo
Campaign shot of a model carrying the bag across a field
Close-up of a model resting on the bag
The bag photographed in dry grass at night

A bag, a vision, and a campaign

Texture
4 steps6 models$4.86

brand campaign for SYSTEME, launching the 00 duffel in black leather. grade off the attached reference. cold, flat light, big grain, shot on film. lock it for everything. 12 shots, mixed crops, on figure and product-only. logo accurate to the flat, nothing else on the bag. three verticals for paid social, print res.

Product reference photo of the bag
Macro keyframe of a watch movement

A cinematic scene from two keyframes

Film
4 steps6 models$4.86

30-second scene for a heritage watch brand. I have two keyframes, the movement of the watch mechanism and the watchmaker, deep in his creative flow. Board the in-between beats, then focus down on the inner mechanism of the watch. Same grade all the way through, plus voiceover and provide score