fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.

As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.

The ideal candidate is results-driven, curious about the evolving AI landscape, and thrives in a fast-paced startup. You’re confident initiating outreach, navigating nuanced product discussions, and showing prospects how generative AI can impact their business.

What you’ll do

• Drive pipeline by prospecting into key accounts via email, calls, and LinkedIn
• Craft personalized outreach to high-priority leads through research-driven targeting
• Communicate Fal’s value proposition and act as a brand ambassador
• Collaborate with Sales and Marketing to refine messaging based on market feedback
• Stay informed on AI/ML trends to engage in relevant, technical conversations

You’ll thrive in this role if you

• Have 1–3 years of experience in a customer facing role, especially in fast-moving tech environments such as AI and SaaS
• Track history or being able to engage with technical stakeholders
• Excellent communication and interpersonal skills, you are always “on”
• Know how to move fast and iterate
• Familiarity with the latest CRM systems and sales engagement tools
• Bonus: you’re familiar with AI, dev tools, or creative communities and love staying at the edge of what's possible

Compensation

• $100,000 - $130,000 OTE (80/20)+ equity + comprehensive benefits package
  
  

What we offer at fal

• Interesting and challenging work
• Employee-friendly equity terms (early exercise, extended exercise)
• A lot of learning and growth opportunities
• We offer visa sponsorship and will help you relocate to San Francisco
• Health, dental, and vision insurance (US)
• Regular team events and offsites