fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.

As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.

About this role

We are seeking a Sales Manager, Commercial to lead a team of Account Executives & Account Managers responsible for bringing fal.ai’s generative media infrastructure and AI inference platform to fast-growing companies, developers, startups, and enterprises building AI-powered products.

The ideal candidate is a hands-on sales leader with strong operational discipline, excellent coaching instincts, and the ability to help a team sell highly technical products into product, engineering, AI, and business stakeholders. This person should be excited by the speed of the AI market, comfortable operating in a fast-moving startup environment, and capable of driving repeatable revenue growth while continuously developing their team.

The Sales Manager will be responsible for managing and developing a team of Commercial Account Executives & Account Managers focused on generating pipeline, closing new business, expanding strategic customer relationships, and achieving individual and team quotas.

This is a full-time position based in San Francisco, CA.

What You’ll Do

• Lead, coach, and develop a high-performing team of Commercial AEs and AMS
• Drive revenue growth by helping the team sell fal.ai’s AI infrastructure, inference, and generative media capabilities to commercial customers.
  ● Build predictable forecasting, strong pipeline hygiene, and consistent sales execution across the team.
  ● Coach reps through complex technical sales cycles involving developers, product teams, AI teams, and executive stakeholders.
  ● Review deals, improve discovery, sharpen messaging, and help the team clearly connect fal.ai’s platform value to customer use cases.
  ● Partner closely with senior leadership, product, marketing, and customer teams to align sales strategy with company priorities.
  ● Ensure a steady flow of qualified pipeline through execution, account planning, and effective opportunity management.
  ● Foster a high-ownership, high-learning team culture that values curiosity, urgency, customer impact, and continuous improvement.
  ● Analyze sales performance, conversion data, pipeline trends, and rep activity to identify opportunities for improvement and scale what works.

Qualifications

• Proven track record managing and developing high-performing sales teams, ideally in SaaS, developer tools, cloud infrastructure, AI, or technical platform sales.
  ● Strong understanding of the full sales cycle, including prospecting, discovery, qualification, technical evaluation, business case development, negotiation, upsells, renewals and closing.
  ● Experience coaching AEs and Ams through technical or product-led sales motions with multiple stakeholders.
  ● Ability to motivate, inspire, and hold a team accountable in a fast-paced, high-growth environment.
  ● Excellent communication and interpersonal skills, with the ability to collaborate cross-functionally and build trust with customers.
  ● Strong analytical skills, with the ability to use sales data to improve forecasting, pipeline generation, conversion rates, and team performance.
  ● Strong organizational and time-management skills, with the ability to manage competing priorities while maintaining execution discipline.
  ● Interest in AI, generative media, developer platforms, and the infrastructure powering next-generation AI applications.

On Target Earning: 

$280,000 - $320,000