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This guide uses a product photo to build a small campaign library. You need a fal account with Assets enabled and permission to upload and organize media. See Access and availability.
1

Open your library

Go to fal.ai/assets and select the account you want to work in. If prompted, review the enablement terms and choose Enable fal Assets.
2

Upload a reference

Choose Upload media or drop your product photo into the library. Wait for the upload to finish. The image appears in Uploads and All media.You can also start with an existing generation already in the library.
3

Create a collection

Create a collection called Summer campaign. Select the photo and add it to the collection. Collections group existing assets, so the photo stays available in the rest of your library.
4

Find it again

Open All media and enter a description such as green bottle on a white background. Use the Uploads section or media-type filter to narrow the results.Search is based on meaning and similarity. If a new upload has not appeared in search yet, open it from Uploads and try search again later.
5

Reuse it

Open a model that accepts an image input. Open the input’s asset picker and select your photo. Or, if you have Agent access, type @ in a chat and select the photo from Assets.For example, ask Agent: Use this bottle as the product reference for a summer campaign hero image on pale sand. Model generations require the appropriate access and credits.
6

Download the result

Open the completed asset and choose Download. For multiple files, select them in the library and use the selection toolbar’s Download action.

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