Hedra's Partnership with fal
Industry: Content Creation
Use Case: High-volume generation of video and image content using advanced AI models
Results: fal powers all 3rd party image and video generation within Hedra Studio and enables new creative workflows alongside Hedra's proprietary Character-3 model
Hedra is building a generative media platform that allows users to create content using generative image, audio, and video. The platform is designed for anyone—individuals, creators, or teams—who want to produce high-quality media without needing a technical background.
At its core, Hedra Studio features Character-3, a proprietary model built for generating character performance videos from a single image. Users can either upload their own image or generate one directly within Hedra Studio. Character-3 then turns that image into a full character performance with motion, expression, and dialogue.
To make this workflow easier and more accessible, Hedra integrated fal's image and video models directly into the platform. This gives users access to some of the top-performing models available today—including Minimax, Veo 2, and Kling—alongside Character-3, all in one place.
Challenge: Supporting Image-to-Character Creation at Scale
Character-3 requires an image as input. To make the creation process smoother, Hedra wanted users to be able to generate those images inside the platform—without needing to switch tools or bring in external assets.
By integrating fal's image models into Hedra Studio, users can now generate high-quality images and immediately use them with Character-3 to create dynamic character-driven content. This gives users a faster, more unified way to go from concept to output.
Hedra also wanted to support cinematic scene creation by offering access to advanced video models. Doing this at scale required infrastructure that could handle large volumes of generation quickly and reliably. fal provided both the model access and the backend performance needed to meet this demand.
Solution: Integrating fal's Model Infrastructure
Hedra integrated fal's model offerings directly into Hedra Studio, allowing users to:
- Generate images using fal's image models
- Use those images with Hedra's Character-3 model to create character-based media
- Access other high-quality video models like Veo 2, Minimax, and Kling to create cinematic scenes
fal handles the underlying infrastructure and generation performance, while Hedra focuses on building intuitive tools and advancing its proprietary model development.
Results
Since integrating with fal, Hedra has:
- Powered 100% of its image generation through fal
- Increased overall video generation volume across its user base
- Delivered faster generation speeds, even during high-traffic periods
“The fal team has created an amazing developer experience for generative media. Our developers are able to integrate the latest open-source and 3rd party models as soon as fal provides endpoints. The team has done a fantastic job forging partnerships across the foundation model companies to provide almost immediate access to the latest 3rd party models.” — Michael Lingelbach, CEO of Hedra
“Integrating fal into Hedra has been a game changer for me. It's made creating marketing content so much faster and easier all within Hedra—letting me focus more on the creative side.” — Erna Balayan, Product Marketing Manager at Hedra
What's Next
Hedra plans to continue developing around Character-3 and expanding multi-model workflows that combine image, audio, and video generation. fal will remain a key infrastructure partner as Hedra scales to support more creators and content formats.